Third in a Three-part Conference Call Series - Thursday, January 11, 2007 at 2:00 pm EST
"Behavioral Economics and Decision-Making about Savings in Low-income Households."
This call was led by Professor Eldar Shafir from the Department of Psychology and the Woodrow Wilson School of Public and International Affairs at Princeton University. His presentation focused on various aspects of economic decision-making by low-income households from the perspective of behavioral economics. It also provided insights into the role of marketing on these decisions. Following the presentation there was a discussion on how behavioral economics could be incorporated into building asset policy, programs and message campaigns.